"Having directed award winning ads all over the world for over 15 years, I’ve worked with a lot of DOPs. They have all been skilled and delivered a good product but, one stands out. Barry Berona is simply the best creative collaborator I’ve ever worked with. He’s so much more than someone who knows how to light and manage his crew. Barry has an enthusiasm that starts the second I tell him we’ve got a job. He always has some brilliant and insightful visual concept that raises the bar and elevates the entire production. His film knowledge is almost encyclopedic and when I propose a visual approach Barry always ‘over delivers’. Barry simply takes ownership of ‘the look’, whatever the budget, and raises my work to a higher level."
With over 300 commercials under his belt Barry has broken new creative ground with directors like David Quinn, Wayne Craig, Robert Kenner, Amanda Michelli, Jeff Linnel, Paul Street, Patrick Robbins, Anthony Garth, Elle Kamihira, Nigel Simpkiss, Francesco Carrozzini, and Gilly Barnes. His versatile, award winning commercial work extends to many sub-genres including automotive, tabletop, and beauty for such recent clients as, Google, Nike, Subaru, Toyota, GM, Ford, Renault, Mitsubishi, Harley Davidson, Sony, US Navy, Snickers, Honda, Coors, Priceline and Pure Michigan Tourism. He recently lensed the acclaimed Superbowl spot for Dannon/Oikos Yogurt featuring John Stamos.
In last several years Barry has moved into the documentary realm with directing and shooting beautiful and moving documentaries Awakening Fire and Where the Ocean Meets the Sky, which garnered great reviews and many awards., He has recently wrapped principal photography for Food Inc director, Robert Kenner’s upcoming feature documentary, Merchants of Doubt..